Becoming a Professional Certified Florist
About the Professional Certified Florist® Program
The Professional Certified Florist® Program is one of the most complete educational programs in the floral industry. It is divided into three segments: Design Production, Design Management and Professional Florist Certification. It is designed to benefit everyone from sales to designers to shop owners. The Professional Certified Florist® Program provides a standard of professional excellence which is recognized throughout the industry.
Steps to Becoming a Professional Certified Florist®
PCF® Course Content
In-Person Courses I (Cost to varies per class)
Celebration of Life; Sympathy Design I TSFA Member Rate $425 Non-Member Rate $525
Funeral flowers are more than an expression of sympathy; they are symbols of faith and respect. In this workshop you will learn Sympathy Arrangements in baskets and containers, Standing Sprays, Wreaths, Form Pieces, Casket Sprays, Cremation Urn Pieces, Celebration of Life and much more.
Wedding Florals from Consultation to Completion I TSFA Member Rate $550 Non-Member Rate $650
A florist can make or break their reputation through their wedding flowers. In this workshop you will learn Corsages, Boutonnieres, Hairpieces, Hand-Tied Bouquets and more.
The Elements and Principles of Floral Design I TSFA Member Rate $425 Non-Member Rate $525
This course might as well be called “Tools of Design.” Principles are not arbitrary rules: they are constant guidelines.
Online Courses I TSFA Member Rate per course: $85 I Non-Member Rate per course: $105
Floral Business Procedures and Policies
The goal of daily business procedures is to acquaint the individual with the basic definitions and business procedures needed to operate a floral shop on a day to day basis.
Care & Handling of Foliage and Flowering Plants
Plants add a touch to our homes and brighten our indoor surroundings. In the course you will learn the Plant’s Morphology, the Plant’s Physiology, Plant Nomenclature and much more.
Care of Cut Flowers & Foliage
Cut flowers, even though they have been separated from the parent plant, are living, actively metabolizing plant parts. You will explore the
factors affecting quality, tips and handling, pre-treatments and Care and Handling Terms.
Floral Sales and Profitability for the Retail Florist
In today’s market, the customers must be our focus and direction with intent, our business will be successful.
Flower Shop Delivery Concepts
In this 24-hour, self service society, few customer-oriented personalized services remain. Delivery is a service that is very competitive and is the one commodity the floral industry has that keeps customers coming to our shops.
The Art of Effective Visual Merchandising
Merchandising is anything that is done to develop the business and move your product. The course will show you how to prepare a merchandising calendar, explain productive use of space, design, lighting, signage, and much more.
Advertising & Marketing
In today’s advertising market, the consumer is over exposed to commercial messages. The business must get noticed and this course will provide the tools needed for success.
For any additional questions about the PCF® Certification Program please contact:
Texas State Florists’ Association I P.O. Box 859 I Leander, TX 78646
512.528.0806 I txsfa@sbcglobal.net I www.tsfa.org
