TSFA’s innovative approach to virtual learning is hosted talented designers who address the most relevant topics and highlight the most creative techniques. Each video presentation is available to members at no charge 24-7. In addition to the free videos below, members may log in to access additional educational videos.
The Birth of a Rose
Courtesy of Gold Level Texas Floral Education Underwriter Rio Roses
American as Cherry Pie: Patriotic Bouquets for a Festive 4th of July
Laura Dowling I Product List I Biography Posted: 07.03.2020
A “cherry pie” bouquet of summer roses, zinnias, hydrangea and orchids in a woven “pie crust” vase is designed to set a nostalgic American theme for the 4th of July. In addition to this centerpiece-style design, Laura will demonstrate how to create a chic red, white and blue hand-held bouquet in the French style featuring her signature braided ribbon wrap.
Summer Blooms
Charlie Groppetti AIFD I Biography Posted: 08.01.2020
Join Charlie as he cuts from the landscape to create a bouquet perfect for a summer setting. Whether it be to accent the home or adorn the patio table, the combination of materials will enhance the beauty of summertime.
In Remembrance: Designs of Solace
Laura DowlingI Product List I Biography Posted: 09.12.2020
Wreaths are the ultimate symbol of hope and inspiration, signifying beauty and the circle of life. Calm and comforting, peaceful and serene -- a wreath of soft colors and textures provides solace and inspiration during challenging times. In this demonstration on such an important day in American history, Laura will showcase her signature techniques for creating an elegant wreath with symbolic meaning — an uplifting design of seasonal beauty with an inspiring vision of floral artistry.
Product for this Virtual Learning Demonstration provided by Rio Roses, Mayesh and Reliant Ribbon. Also, locally sourced from Laura's garden.
Fall in the Garden
Charlie Groppetti AIFD I Biography Posted: 10.10.2020
Seasonal fruits and vegetables take center stage surrounded by simply the best in botanical cuttings. Experience and see just how these fall delights can easily extend into trans-seasonal charm.
Product for this Virtual Learning Demonstration provided by Mayesh, Zoom Roses and Alexandra Farms. Also, locally sourced from Charlie's garden.
Christmas Tidings: Bouquets of Joy and Celebration
Laura Dowling I Product List I Biography Posted: 11.06.2020
During the holiday season, jewel-toned flowers, berries and gilded foliage arranged in organic containers create a joyous and welcoming mood. In this class, Laura shares tips and tricks for creating her signature garden-style bouquet – in the spirit of Christmas.
Holiday Gatherings
Charlie Groppetti AIFD I Biography Posted: 12.7.2020
There is no time of year that speaks as well to a gathering of family and friends. Let your creative voice be heard! Gather around Charlie Groppetti AIFD as he shares seasonal components from his “Cut from the Landscape” Series. Inspired learning at its best will help you prepare for the many gatherings that await your artistry.
Social Media and Social Distancing
Creating Authentic Digital Engagement in the Era of COVID-19
Ashley DeFranco
Helpful Language During a Crisis: Over Promising vs. Hope
"Don't worry! Everything will be fine" vs "This might be difficult but together we will get through it"
"I'm sure this will be over in a few weeks" vs "This might take a while. Let's focus on what we know today."
"Things will be back to normal soon." vs "Things might look different in the foreseeable future. Let's focus on how we can adapt."
Organic Structures
Stacey Bal AIFD EMC I Download Organic Structures Designs Posted: 06.29.2020
Functional interdependence and reciprocity of organic materials and flowers undoubtedly result in a symbiotic relationship. Join me for an in depth focus on the methodology at the core of the process of these constructions, the awareness of and value attached to them, and the emotional impact of a custom creation.
Product for this Virtual Learning Demonstration provided by:
California Wildflowers
Stacey Bal AIFD EMC I Product List Download California Wildflowers Designs Posted: 07.18.2020
Material driven, earthy designs will be featured in these wildflower and dried crossover demonstrations. Join me as I experiment with mixing eclectic textures and colors.
Product for this Virtual Learning Demonstration provided by CalFlowers.
Let’s Focus on Foliage
Stacey Bal AIFD EMC I Product List Posted: 08.15.2020
Celebrate change! With the spotlight on greens, discover new ways to highlight long lasting, cost effective, and easy to procure foliage.
Product for this Virtual Learning Demonstration provided by:
Kokedama Centerpiece
Stacey Bal AIFD EMC I Product List Posted: 09.25.2020
A stunning alternative to traditional centerpieces, a kokedama collection is a fresh way to set the tone at the table. A few surprising additions elevate this crowd favorite.
Product for this Virtual Learning Demonstration provided by:
Similar product for this Virtual Learning Demonstration can be found at any of the Texas Floral Education Underwriters listed below on this webpage.
One Bouquet, Three Ways
Stacey Bal AIFD EMC I Product List Posted: 10.26.2020
Explore the possibilities of taking different paths on the same journey! Expand the potential of your designs and each material with out of the box edits and re-imagined silhouettes.
Product for this Virtual Learning Demonstration provided by:
Similar product for this Virtual Learning Demonstration can be found at any of the Texas Floral Education Underwriters listed below on this webpage.
Neo Minimal
Stacey Bal AIFD EMC I Product List Posted: 11.21.2020
Whether your limitations are dictated by space, availability, or budget learning effective ways to approach thoughtful minimal designs with intention is a great way to reset. Effective and powerful communication can be achieved with just a single stem and the right techniques.
Product for this Virtual Learning Demonstration provided by:
Surviving a Corona Summer Posted: 06.19.2020
Summertime in the floral industry is often difficult enough! Join Derrick as he outlines tips for surviving a Corona Summer! To be clear, we are not referring to surviving an adult beverage when we speak of Corona!
Contact Derrick:
Derrick Myers CPA CFA PFCI
President/Co-Founder of:
Crockett, Myers & Associates, Inc.
7422 Baltimore Annapolis Blvd. I Glen Burnie, MD 21061
410-760-5555 I derrick@crockettmyers.com
The fourth quarter in retail often captures the largest amount in sales.
Tim Farrell AIFD will take you through these business aspects to not only maximize your 4th Quarter but lead your business forward!!
Join Tim as he shares optimum ideas to finish the year strong!
Marketing
Social Media
Add-on Sales
Goodwill Projects
Customer Communication
Confirming Business
Managing Staff
Google Placement
Sourcing Flowers
Managing Your Website
Downtime Benefits
Under Promise * Over Deliver
TSFA presents An Interview with Beth O'Reilly AIFD TMF! Posted: 11.24.2020
One of TSFA's very own, Beth O'Reilly AIFD TMF, is a contestant and featured
in the new HBO Max series Full Bloom. Beth is the proud owner of Flower the Moment located in Cypress, Texas. The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still expect all the suspense and entertainment value of an elimination competition with a $100,000 prize — but to floral industry insiders, watching “Full Bloom” on HBO Max may most recall a visit to the bustling workroom of an American Institute of Floral Designers Symposium. Full Bloom launched November 12, 2020. We are proud of you Beth!
Congratulations Richard "Ace" Berry AIFD TMF on your success with #HBOmax, Full Bloom! Posted: 12.15.2020
One of TSFA's very own, Richard "Ace" Berry AIFD TMF, is a contestant and featured in the new HBO Max series Full Bloom. The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism.
