Featured Articles

What is your first memory of flowers?

One of my first memories, as a very young child during a family wedding photograph, was coming close to a white carnation in a bridesmaid’s bouquet. I was mesmerized by the strong fragrance and instantly formed a scent memory that I still have today. The scent of a white carnation brings me back to that moment in my life every time.

What experiences led to your interest in the floral industry?

Growing up, I remember playing in the yard while my grandmother worked in her garden. She would take the time to talk to me and explain how and why she was doing what needed to be done to make the best of what was planted. As time passed, I developed a strong interest in art and my brain made the connection that I could combine flowers and art with a creative result.

What contributed most to your design education?

Traditional floral education helped me for sure, but also learning from observing, experiencing so many talented designers over the years who had their own style, drive, knowledge and interpretation is right up there. I also found that trial and error play a big role in defining style and a path forward.

What has been your favorite job in the floral industry?

Teaching beginning and contemporary floral design at Ohio State University and conducting hands-on workshops are rewarding. I continually see fresh takes on the creative process from individuals who are so eager to learn and absorb the concepts.

You have judged numerous competitions. What intrigues you about the competition process?

What advice might you offer to one entering their first competition?
The competition process forces you to step out of your comfort zone and offers a comparison to your peers. Allowing your interpretation to be judged and critiqued by a panel of judges is rewarding and stressful at the same time. My advice to new competitors would be to do what you do best and do it well. Read the instructions carefully and pay attention to your mechanics! It is okay if you do not score high out of the gate, because each experience is part of a learning process. Don’t sweat the small stuff ... dust yourself off and try again.

What do you consider your area of focus in the industry, and what led you to that decision?

At this point in my career, I would have to say my area of focus would be specialty event design. I especially enjoy creating detailed statements. Most of the events are more intimate affairs using unique flowers, colors or forms that add a visual twist. I lean on design elements, principles and techniques to switch things up. Creating designs for industry photo shoots that challenge the imagination are also a favorite.

Understanding floral design at the highest level, what do you predict to be the greatest constant and the greatest change?

Reinvention — Consistent components include good mechanics and an understanding of elements and principles. I see the greatest evolution with a wider availability of flower types and colors, exciting unique foliage and a wide variety of unique hard goods. Expedited shipping has revolutionized what we can offer the consumer. In terms of design styles, the directions we see today have evolved from past norms. Designers are truly pushing the limits.

What role do you see yourself playing in the future of floral design education?

I do not see myself changing course dramatically, however, I do love to see and interpret “twists and turns” in trends and new products. As in all art forms, elements and principles are evident but the interpretation and materials change over time. The importance of flowers in everyday life will remain constant and the floral education will reflect that, regardless of how the visuals change.