Texas Floral Expo
Registration is closed for the Texas Floral Expo, held on June 27-29, 2025. Explore the current list of TSFA events and watch for future updates on 2026 events.
This event was held at the South Shore Harbour Resort in League City on June 27-29. At this conference, industry-leading presenters shared their most coveted floral design secrets, highlighting the latest tips and trends in multiple demonstrations, business sessions and hands-on workshops.
Read about the presenters in "Beyond the Bio", a series of articles on the talented experts who will share their insights at this exciting, educational event. Don't miss this floral conference!
Conference Schedule
Included in Everything Expo Registration
- Blue — Meal served.
- Black — Business sessions, design presentations and other activities of interest.
Additional Fees Apply
- Gold — Seven hands-on workshops and one advanced hands-on workshop.
9-11 a.m.Â
Concurrent Sessions
Lalique
HANDS-ON DESIGN WORKSHOP
Secrets of AI-Powered Floral Artistry
Brandy Ferrer AIFD CFD TMFUnderwritten by South Central AIFD
Pier Room
HANDS-ON DESIGN WORKSHOP
Unlocked Secrets
J. Keith White AIFDUnderwritten by FTD
12-2 p.m.
Concurrent Sessions
Lalique
HANDS-ON DESIGN WORKSHOP
Secrets for Creating Marketing Videos
Charlie Groppetti AIFDUnderwritten by Texas Floral Education Underwriters
Pier Room
HANDS-ON DESIGN WORKSHOP
The Secret to Sustainability in Bespoke Design
Derek Woodruff AAF AIFD CFD PFCI CFUnderwritten by Syndicate Sales
1-2 p.m.
Amphitheater
BUSINESS WORKSHOP
Unlocking Social Media Best Practices
Renato Cruz Sogueco AAF PFCIUnderwritten by BloomNet
2-5 p.m.
Salons A&D
PRODUCT GALLERY
• Shop.
• Network.
• Passport to Education.
2:30-4:30 p.m.
Salon B
TEXAS DESIGNER OF THE YEAR COMPETITION
Categories I and II
5-5:30 p.m.
Crystal Ballroom Foyer
BEHIND THE SCENES TOUR
5:15-5:45 p.m.
Lalique
BUSINESS SESSION
Tariffs, Consumer Spending and Your Bottom Line
Kate Penn
6-7 p.m.
Crystal Ballroom Foyer
STARS OF TEXAS RECEPTION
7-10 p.m.
Salon B
STARS OF TEXAS DINNER • DESIGN PRESENTATION
Innovative Floral Stylings for Weddings and Events
Chris Collum Williams AIFD CFD TMFUnderwritten by Accent Decor
Event Pricing
Everything Expo
Everything Expo registration includes six design presentations, four business sessions, four meals, a Product Gallery, the ability to observe the Texas Designer of the Year Competition and much more! This is one floral conference you won't want to miss!
- Members — $449 by the June 6 early registration deadline, or $549 thereafter.
- Nonmembers — $599 by the June 6 early registration deadline, or $699 thereafter.
Optional Hands-on Workshops
Select from seven optional hands-on workshops and one advanced workshop. Everything Expo registration is required.
- Members — $125 per workshop; $195 per advanced workshop.
- Nonmembers — $175 per workshop; $245 per advanced workshop.
