Beyond the Bio: Frank Feysa
Meet the Speaker — Frank Feysa AIFD CFD PFCI
Frank Feysa is a retailer, event designer, educator and commercial print designer. He was inducted into AIFD in 2002 and went on to serve as AIFD President in 2018-2019 and AIFD Symposium Chair in 2014. This summer, Feysa will serve as AIFD Program Coordinator. He holds the Professional Floral Communicator International designation from the Society of American Florists and is an Accredited American Orchid Society Judge. Feysa is a Smithers Oasis Design Director and previously taught Commercial and Contemporary Floral Design at Ohio State University. His designs have been featured in numerous industry publications. Feysa travels nationally and internationally to present design programs and hands-on workshops.
Beyond the Bio: Rocio Silva
Meet the Speaker — Rocio Silva AIFD CFD PFCI
Monterrey, Nuevo León, Mexico, is home to Rocio Silva AIFD CFD PFCI. She was inducted into AIFD in 2011 and is a member of the Mexican Council of Judges in Horticulture and Design. Silva holds the Professional Floral Communicator International designation from the Society of American Florists. She judges countless competitions as an AIFD Certified Evaluator and Accredited National Garden Club Judge. Silva is a past president of the Latin American Society of AIFD Members; a co-founder and director of the Instituto Mexicano Técnico Floral, which is the first floral design school in Mexico; and a floral designer for Oasis Floral Mexico.
Beyond the Bio: Chris Collum-Williams
Meet the Speaker — Chris Collum-Williams AIFD CFD TMF
Chris Collum-Williams was the featured speaker at the 2024 Texas Floral Showcase in Salado. He will present two sessions at the Texas Floral Expo on June 27-29, 2025.
His 32-year career began in Levelland, Texas, as a delivery driver. As a Texas Master Florist, Collum-Williams launched a freelance career with jobs across the United States. He won the WesTexas New Mexico Florist Association (WTNM) Silver Cup Competition, and in 2010, he was inducted into the American Institute of Floral Designers (AIFD). Collum-Williams won the Texas Cup Competition and was named Texas Designer of the Year in 2015. He is a WTNM Past President, recipient of the WTNM Silver Rose Award and currently serves as a director on the AIFD National Board.
Beyond the Bio: J. Keith White
Meet the Speaker — J. Keith White AIFD CFD CEJ
J. Keith White is the presenter for a two-day Formative Design Objectives course on May 23-24, 2025, at the TSFA School of Floral Design. He will also present two sessions at the Texas Floral Expo on June 27-29, 2025.
Known for his floral vision and extraordinary designs, White served as a jury member for the 2004 Interflora World Cup in Melbourne, Australia. He represented the United States in the 2010 Interflora World Cup in Shanghai, China. Sponsored by FTD, his masterful designs for the official vehicles in the Tournament of Roses Parade have been viewed by millions.
Beyond the Bio: Hitomi Gilliam
Meet the Speaker — Hitomi Gilliam AIFD
Hitomi Gilliam will present two sessions at the 2025 Texas Floral Expo. She began her career as a farmer-florist, a greenhouse grower and landscape designer turned retail florist for the first half of her working life. She became a floral educator, presenting design programs and workshops worldwide for the past 35 years. Gilliam and her son Colin Gilliam founded DESIGN358, an education-based event company. She has published extensive floral educational programming with Colin as the executive producer and authored eight books.
A recipient of the American Horticultural Society’s Frances Jones Poeltker Award and a Gold Honors Best of Show winner at the Singapore Garden Festival Windows to the World International Floral Exhibit, Hitomi was inducted into the American Institute of Floral Designers (AIFD) in 1986. She has presented 10 main stage programs at various AIFD Symposia, received the prestigious AIFD Award of Design Influence in 1998 and was a featured artist at the Les Fleurs Sauvages Art Exhibit at Sotheby’s Institute of Art in New York City. She served as a judge for the 2020 Tournament of Roses Parade and is a Teleflora Education Specialist.
Beyond the Bio: Beth O’Reilly
Meet the Speaker — Beth O’Reilly AIFD CFD TMF
A former Texas Cup and Mayesh Design Star winner, Beth O’Reilly was also a competitor on the HBO MAX show Full Bloom Season 1. She is the featured speaker at the Texas Floral Spotlight at Platinum Level Texas Floral Education Underwriter Bill Doran Company in San Antonio on April 3. Attend this TSFA event to enjoy an awe-inspiring presentation on Fiestas With Flair! There is no charge for TSFA members to attend, but registration is required.
Beyond the Bio: Joyce Mason-Monheim
Meet the Speaker — Joyce Mason-Monheim AAF AIFD CFD PFCI AZMF
As an award-winning floral artist, floral industry educator and influencer, Joyce has never faltered in her love of flowers and the enjoyment of teaching. Spanning her floral career of several decades, she has spent the greater part of her career experiencing floral retail shop operation, floral design theory, traveling the globe creating with flowers and becoming one of the floral industry’s sought-after educators and presenters. TSFA was thrilled to have her share her vast knowledge on the elements and principles of floral design at the 2025 Texas Floral Showcase in Lubbock!