Regional Floral Events
Would you like to access high-quality floral design education and professional networking opportunities closer to home? The Texas State Florists' Association (TSFA) continually seeks innovative ways to meet the need for floral education across the state. In addition to online learning and the biannual Texas Floral Expo and Texas Floral Forum, TSFA offers the following regional events:
- Texas Floral Spotlight — Free to TSFA members, these floral design demonstrations are hosted by select Texas Floral Education Underwriters throughout the state.
- Texas Floral Showcase — With a hands-on workshop to help further develop your skills and a dinner and design presentation to foster innovation while connecting with colleagues, these events deliver both creativity and community!
Below are the regional events scheduled for 2025.
Texas Floral Showcase — March 27 in Lubbock
Elements and Principles of Floral Design
Experience Hands-on Learning
Bring your tools for a hands-on workshop! “Unlocking Elements and Principles” will:
- Reframe the rules at the heart of floral design.
- Unlock secrets that expand your understanding, increase flexibility and enhance design possibilities.
- Reinvigorate your imagination and inspire you to create innovative floral art.
Enjoy a Meal and Design Presentation With Friends
Grow your professional network over dinner as Joyce Mason-Monheim AAF AIFD CFD PFCI AZMF presents “Nurturing Elements and Principles.” Are all rules meant to be broken, or do core concepts form a common language understood by floral artists and consumers alike? Mason-Monheim will demonstrate how floral artists can:
- Interpret nature into art.
- Design with authenticity, aligning individuality and art theory.
- Unlock limitless creative expression while expanding consumer demand.
Cost
TSFA members enjoy significant savings on this and all other TSFA events.
- Hands-on Workshop
- Members — $95.
- Nonmembers — $125.
- Dinner and Design Presentation
- Members — $50.
- Nonmembers — $75.
Meet the Speaker — Joyce Mason-Monheim AAF AIFD CFD PFCI AZMF
As an award-winning floral artist, floral industry educator and influencer, Mason Monheim has never faltered in her love of flowers and the enjoyment of teaching. Spanning her floral career of several decades, she has spent the greater part of her career experiencing floral retail shop operation, floral design theory, traveling the globe creating with flowers and becoming one of the floral industry’s sought-after educators and presenters. TSFA is thrilled to have her share her vast knowledge on the subject of elements and principles of floral design in Lubbock this spring!
TSFA has secured a room block at the Homewood Suites with a special nightly rate of $109 plus tax. Book your Housing by March 10 or before the block fills.
Homewood Suites
5320 West Loop 289
Lubbock, TX 79424
Texas Floral Spotlight — April 3 in San Antonio
Fiestas With Flair — A Kaleidoscope of Flowers and Celebrations Featuring Beth O’Reilly AIFD CFD TMF
Attend this Texas Floral Spotlight to be inspired by vibrant florals in a kaleidoscope of colors and themes. From spring weddings and quinceañeras to every celebration in between, Beth O’Reilly AIFD CFD TMF will wow you with the latest design trends and techniques. Hosted by Platinum Level Texas Floral Education Underwriter Bill Doran Company in San Antonio, there is no cost for TSFA members to attend. Increase your current skill set and discover innovative ways to utilize existing resources and design arrangements that burst with joy.
Cost
Free for TSFA members, $35 for nonmembers. Join today to save!
About the Presenter
With 25 years of experience, O'Reilly has gained extensive knowledge in almost every aspect of the industry, from traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recently, she honed her skills in the growing, procurement and supply chain side while developing educational programs within the wholesale sector. Now more than ever, she believes that new growth and success in the industry lie in connections — connecting the consumer to flowers, the grower and wholesaler to the florist and the joy of each flower for everyone to experience. Whether you’re seasoned in the industry and want to expand your knowledge, starting a new floral business and need help, or if you just love flowers and want to learn more — there is something here for you!
Schedule
- 4 p.m. — Shop Bill Doran Company Specials Throughout the Store!
- 5 p.m. — Enjoy Refreshments Drawings for 5% - 20% Discounts.
- 6:15 p.m. — TSFA Welcome.
- 6:30 p.m. — Design Presentation.
- 7:30 p.m. — Time to Network and Shop.
- 8 p.m. — Farewell.
Texas Floral Showcase — Sept. 26 in Tyler
Additional details are coming soon!