Texas Floral Expo
Registration is open for the Texas Floral Expo! Join your floral family at the South Shore Harbour Resort in League City on June 27-29. At this conference, industry-leading presenters will share the latest tips and trends in multiple demonstrations, business sessions and hands-on workshops.
Additional information about the sessions and presenters will be published soon.
Countdown to the 2025 Texas Floral Expo
Reserve Your Housing
South Shore Harbour Resort and Conference Center
2500 South Shore Blvd.
League City, Texas 77573
Make your housing reservations by 5 p.m. on Sunday, June 1, and save! TSFA has secured a special conference rate of $155 (single/double), plus tax and fees, for registered conference attendees. Based on availability, this rate is offered for lodging from Wednesday, June 25, through Sunday, June 29.
Just minutes from Houston, the South Shore Harbour Resort and Conference Center is the largest waterside resort in Southeast Texas. Relax by the 185-foot Oasis Pool or get a quick workout in before the conference begins. The 130,000-square-foot Fitness Center features state-of-the-art cardio machines, an expansive weight room and a spa!
Conference Schedule
Take time to review the schedule below. Additional details about sessions and presenters will be added soon. Everything Expo registration is required to attend the conference and the optional hands-on workshops, which may be purchased for an additional charge.
Included in Everything Expo Registration
- Blue — Meal served.
- Black — Business sessions, design presentations and other activities of interest.
Additional Fees Apply
- Gold — Seven hands-on workshops and one advanced hands-on workshop.
9-11 a.m.Â
Concurrent Sessions
Lalique
HANDS-ON DESIGN WORKSHOP
Secrets of AI-Powered Floral Artistry
Brandy Ferrer AIFD CFD TMFUnderwritten by South Central AIFD
Pier Room
HANDS-ON DESIGN WORKSHOP
Unlocked Secrets
J. Keith White AIFDUnderwritten by FTD
12-2 p.m.
Concurrent Sessions
Lalique
HANDS-ON DESIGN WORKSHOP
Secrets for Creating Marketing Videos
Charlie Groppetti AIFDUnderwritten by Texas Floral Education Underwriters
Pier Room
HANDS-ON DESIGN WORKSHOP
The Secret to Sustainability in Bespoke Design
Derek Woodruff AAF AIFD CFD PFCI CFUnderwritten by Syndicate Sales
1-2 p.m.
Amphitheater
BUSINESS WORKSHOP
Unlocking Social Media Best Practices
Renato Cruz Sogueco AAF PFCIUnderwritten by BloomNet
2-5 p.m.
Salons A&D
PRODUCT GALLERY
• Shop.
• Network.
• Passport to Education.
2:30-4:30 p.m.
Salon B
TEXAS DESIGNER OF THE YEAR COMPETITION
Categories I and II
5-5:30 p.m.
Crystal Ballroom Foyer
BEHIND THE SCENES TOUR
6-7 p.m.
Crystal Ballroom Foyer
STARS OF TEXAS RECEPTION
7-10 p.m.
Salon B
STARS OF TEXAS DINNER • DESIGN PRESENTATION
Innovative Floral Stylings for Weddings and Events
Chris Collum Williams AIFD CFD TMFUnderwritten by Accent Decor