Texas Floral Expo
Registration is open for the Texas Floral Expo! Join your floral family at the South Shore Harbour Resort in League City on June 27-29. At this conference, industry-leading presenters will share their most coveted floral design secrets, highlighting the latest tips and trends in multiple demonstrations, business sessions and hands-on workshops.
Read more about the presenters in "Beyond the Bio", a series of articles on the talented experts who will share their insights at this exciting, educational event. Don't miss this floral conference!
Countdown to the 2025 Texas Floral Expo
Reserve Your Housing
South Shore Harbour Resort and Conference Center
2500 South Shore Blvd.
League City, Texas 77573
Make your housing reservations by 5 p.m. on Sunday, June 1, and save! TSFA has secured a special conference rate of $155 (single/double), plus tax and fees, for registered conference attendees. Based on availability, this rate is offered for lodging from Wednesday, June 25, through Sunday, June 29.
Just minutes from Houston, the South Shore Harbour Resort and Conference Center is the largest waterside resort in Southeast Texas. Relax by the 185-foot Oasis Pool or get a quick workout in before the conference begins. The 130,000-square-foot Fitness Center features state-of-the-art cardio machines, an expansive weight room and a spa!
Conference Schedule
Take time to review the schedule below. Everything Expo registration is required to attend the conference and the optional hands-on workshops, which may be purchased for an additional charge. Register early for the best selection of sessions.
Members save more! Join TSFA to save.
Included in Everything Expo Registration
- Blue — Meal served.
- Black — Business sessions, design presentations and other activities of interest.
Additional Fees Apply
- Gold — Seven hands-on workshops and one advanced hands-on workshop.
9-11 a.m.Â
Concurrent Sessions
Lalique
HANDS-ON DESIGN WORKSHOP
Secrets of AI-Powered Floral Artistry
Brandy Ferrer AIFD CFD TMFUnderwritten by South Central AIFD
Pier Room
HANDS-ON DESIGN WORKSHOP
Unlocked Secrets
J. Keith White AIFDUnderwritten by FTD
12-2 p.m.
Concurrent Sessions
Lalique
HANDS-ON DESIGN WORKSHOP
Secrets for Creating Marketing Videos
Charlie Groppetti AIFDUnderwritten by Texas Floral Education Underwriters
Pier Room
HANDS-ON DESIGN WORKSHOP
The Secret to Sustainability in Bespoke Design
Derek Woodruff AAF AIFD CFD PFCI CFUnderwritten by Syndicate Sales
1-2 p.m.
Amphitheater
BUSINESS WORKSHOP
Unlocking Social Media Best Practices
Renato Cruz Sogueco AAF PFCIUnderwritten by BloomNet
2-5 p.m.
Salons A&D
PRODUCT GALLERY
• Shop.
• Network.
• Passport to Education.
2:30-4:30 p.m.
Salon B
TEXAS DESIGNER OF THE YEAR COMPETITION
Categories I and II
5-5:30 p.m.
Crystal Ballroom Foyer
BEHIND THE SCENES TOUR
6-7 p.m.
Crystal Ballroom Foyer
STARS OF TEXAS RECEPTION
7-10 p.m.
Salon B
STARS OF TEXAS DINNER • DESIGN PRESENTATION
Innovative Floral Stylings for Weddings and Events
Chris Collum Williams AIFD CFD TMFUnderwritten by Accent Decor
Event Pricing
Everything Expo
Everything Expo registration includes six design presentations, four business sessions, four meals, a Product Gallery, the ability to observe the Texas Designer of the Year Competition and much more! This is one floral conference you won't want to miss!
- Members — $449 by the June 6 early registration deadline, or $549 thereafter.
- Nonmembers — $599 by the June 6 early registration deadline, or $699 thereafter.
Optional Hands-on Workshops
Select from seven optional hands-on workshops and one advanced workshop. Everything Expo registration is required.
- Members — $125 per workshop; $195 per advanced workshop.
- Nonmembers — $175 per workshop; $245 per advanced workshop.
