Slate of Candidates for the 2026 TSFA Election
The Texas State Florists’ Association (TSFA) is pleased to announce the candidates for its 2026 election. One Retail Director will be elected, along with a President and Second Vice President.
Each candidate will address members on Saturday, June 20, during the TSFA Annual Meeting, which coincides with the Texas Floral Expo in San Marcos on June 19-21. Members are encouraged to learn more about the candidates below, attend the Expo and vote in the election to help determine the future of your organization.
President
Marisa Guerrero AIFD, CFD, TMF
Marisa Guerrero has relished a lifetime living in and learning about the floral industry. As Vice President of Debbie’s Bloomers, in El Paso, she is a second-generation florist known for her enthusiasm and involvement in the industry. Having served on the boards and committees of numerous industry organizations, including TSFA, AIFD South Central Chapter, AIFD Foundation and WesTexas New Mexico Florists’ Association, she looks forward to continuing her service to TSFA and many more opportunities to strengthen the foundation of the floral industry.
Second Vice President
Amy Neugebauer AIFD, CFD, PFCI, TMFA
Amy Neugebauer began working at The Blooming Idea in 2010. She received the Jim Orr Volunteer Spirit award in 2016. Neugebauer is a certified AIFD evaluator and has served on numerous committees and held multiple TSFA Board of Directors positions, including Retail Director, Second Vice President and First Vice President. Neugebauer has chaired two Texas Floral Showcases and is a Vice Chair of the TSFA Education Committee.
Retail Director — Select One
Dan Hinson
Dan Hinson is president of Maisel-Hinson Mainland Floral, Inc., operating Window Box Florist, Flower Box Florist, The Empty Vase of Houston and Mainland Events by Dan. After more than 25 years in leadership roles — including service in the U.S. Marine Corps, accounting and commercial construction — Hinson entered the floral industry four years ago. He brings strong operational leadership, financial insight and a passion for helping retail florists grow stronger businesses across Texas.
Clay Honeycutt
AIFD, CFD
Clay Honeycutt was born and raised just outside Dallas. A creative at heart, he pursued a career in floral design starting just over 10 years ago. Over his career, he has worked as a retail designer, wholesaler and high school floral design teacher. He recently purchased his first flower shop in Rockwall, Texas. Honeycutt’s passion for education and the floral industry is at the forefront of everything he does!
Alan Masters
AIFD, CFD, PFCI
G. Alan Masters of LaPorte, Texas, has been in the floral industry for 41 years. He has served on a number of boards, including the
Allied Florists of Houston, where he worked his way up to president; the South Texas Teleflora Board; and the AIFD South Central
Regional Chapter Board, where he also served as president. Masters has been a designer, a creative director, a manager and an
owner, as well as an educator in floral design.